2024
Beyond The Pill, a UCSF initiative, is committed to advancing reproductive health by empowering individuals and healthcare providers with evidence-based resources that improve access and equity. This project was a collaboration with Giant Rabbit, a California-based agency specializing in strategy, design, and support services for nonprofits. Together, we aimed to create a website that feels warm, empowering, and welcoming. By combining minimalist, clean layouts with bold, vibrant colors and dynamic illustrations, we achieved a balance between Beyond The Pill’s professional authority and its mission to inspire empowerment, efficiency, and inclusivity. The result is a website that positions Beyond The Pill as a trustworthy resource for accurate, essential information during uncertain times.
Moodboard
Content Hierarchy
Website Styleguide
Lo-fi Wireframes
Hi-fi Wireframes
Brand Optimizations
Logo Refresh
We began the project by presenting a polished moodboard to establish the overall art direction. Next, we developed a clear content hierarchy to guide the user experience. This was followed by creating a comprehensive website style guide, which informed the progression from low-fidelity to high-fidelity wireframes. Once the design was finalized, the Giant Rabbit team expertly handled the full implementation. To ensure a cohesive and modern look across all touchpoints, we also worked on branding optimizations, including a refreshed logo, updated typefaces, and a revitalized color palette.
