In the hospitality industry, first impressions are everything. The moment a guest stumbles upon your hotel’s website or walks past your restaurant’s entrance, they should feel transported into an experience—one that’s carefully curated, deeply immersive, and impossible to resist.
So how do you create that wow effect that makes people not just notice your brand, but feel it?
Let’s dive into the key elements of building a stunning, sensorial brand for hotels and restaurants.
Luxury hospitality brands don’t just serve food or offer rooms—they create worlds.
Examples of Brands That Nail This:
Aman Resorts → Minimalist, serene, ultra-high-end branding that reflects its tranquil spaces.
Nobu Hotels & Restaurants → Sleek, modern, Japanese-inspired aesthetic that is reflected in everything from the interiors to the typography.
Château Voltaire (Paris) → Old-world charm meets contemporary elegance, carried through in branding, photography, and design choices.
If you want a brand that feels exclusive, every element of your identity—from the color of the napkins to the way your menu is designed—should tell the same story.
Your website is your front door. It should feel as immersive as walking into your hotel lobby or restaurant.
Consider background videos of your space in action—a flickering candle, a slow pour of wine, a chef plating a dish. This adds movement and depth to your site.
A luxury brand isn’t just about the logo or website—it’s about the way people experience a space.
Great Examples of Hospitality Design Done Right:
The NoMad Hotel (NYC & London) → Rich, moody interiors with an air of mystery and elegance.
The Edition Hotels → Minimalist luxury with a focus on lighting and monochrome palettes.
L’Avenue at Saks (NYC) → A Parisian-style restaurant with plush velvet seating and old-world glamour.
Every luxury space has a signature design moment. What’s yours? A grand staircase? A custom-designed mural? A breathtaking rooftop view?
Guests don’t just see a brand—they hear it, feel it, taste it, smell it.
Examples of Sensory Branding Done Well:
The Baccarat Hotel (NYC) → Uses Baccarat crystal glassware for all drinks, elevating the dining experience.
The Ritz Paris → Signature Chanel-inspired fragrance in their lobby.
Dior Café (Miami) → A luxury café experience with Dior-branded cappuccino art.
A signature cocktail or dish can become part of your brand identity. (Think: The “Espresso Martini” revival in high-end bars).
Luxury brands create desire through exclusivity.
Examples of Exclusive Branding in Hospitality:
Berghain (Berlin) → The hardest nightclub to get into—making it legendary.
Sketch London → Famous for its pink tea room, creating a highly Instagrammable moment.
Hotel Costes (Paris) → Known for its curated playlists that guests associate with the brand.
Branded merchandise can extend exclusivity—custom candles, signature coffee blends, embroidered robes.
A stunning, immersive brand in the hospitality industry is about creating an experience guests want to return to—and share.
The best brands don’t just attract guests—they make them feel something.
Need help crafting a brand that captivates? Elsy Creative specializes in elevated, immersive branding for hotels and restaurants. Let’s build something unforgettable.
Elsy is a woman-owned creative studio in Portland, OR. We partner with the most talented creatives and freelancers to tell your story and achieve your goals.